We all know about the tremendous boost that the holiday season provides to the retail industry. By some estimates, Black Friday of this year saw $6.2 billion in revenue and Cyber Monday of 2018 was the biggest sales day of the year with $7.9 billion in revenue. These numbers are huge for retailers but the holiday season should also be a significant period for revenue gains for service related industries as well. The key is making it easy for customers to reach you.
As we all know, if you miss out on that service call you just lost out on a substantial amount of money and on a new customer. It doesn’t matter if it’s day or night, normal business hours, after-hours or the weekend; if you miss out on service calls, you miss out on profits. During the busy winter months your technicians are working tons of overtime already, sending them home with the on-call phone to wake up and take calls in the middle of the night is a sure cause of burn out. As the owner of the business you have put in your time taking every call, being the front office and the after-hours on-call person and now you are looking for a well-deserved work/life balance. The key to success for service industry businesses such as HVAC is using an answering service.
The answering service is your assurance policy that every call gets answered and you do not ever miss a call. Their job is to then filter through calls to determine whether it is a service call and dispatch it to your team or to just take a message for situations that are non-urgent in nature. They weed out telemarketing calls and provide real customers with real customer service.
Twenty-four hour phone coverage for your business is equally important to providing twenty-four hour service to your customers. Make sure that you partner with a reputable and high quality answering service that specializes in taking calls for the HVAC industries this holiday season.
Centratel is an elite national telephone answering service located in Bend, Oregon. Centratel’s HVAC Answering Service assists hundreds of heating, ventilation and air conditioning businesses during and after-hours, throughout the United States and is, by a variety of statistics, the highest quality answering service available among the approximately 800 services nationwide.