In today’s society, there are millions of people who are gradually approaching an age where they will need some form of home care. Due to the demand of home care, this rapidly growing industry is expected to continue booming in the coming years. The rapid growth has led to many new businesses opening up through franchise opportunities, which means that there are always a steady amount of jobs being created in this field. Of course, this is great news for healthcare workers.
As the opening of new home care agencies continues to increase each year in staggering numbers, the need for existing home care companies to gain a competitive edge in this industry becomes more and more important. Although there are many ways that home care companies can stand out in an oversaturated market, the absolute best way for them to gain an edge in a competitive industry is through the use of an excellent answering service for their after-hours calls.
One way to gain a competitive advantage in home care is to create a story around your services. When you share why your employees went into this industry, clients will feel more emotionally connected to your brand, so they will be more eager to do business with you. To ensure that your message triggers the heart strings, your employees need to share real life stories that have encouraged them to work at your company. Perhaps some of your employees took care of an elderly family member or maybe someone in their own benefited from home care services. Personal stories such as these provide a real human face to your home care business. The result of these stories is a business with a personal touch.
While storytelling can greatly increase the overall vibe of your marketing, using an effective answering service for after-hours calls is the only sure way to gain a competitive edge in the home care industry. There are many advantages to using a telephone answering services. Among many things, a telephone answering service ensures that you never miss out on new client inquiries and new referrals, enables the filtering of calls based on urgent versus non-urgent criteria given by the business owner, and eliminates hang ups due to voicemail. Another advantage of an answering service is the ability to direct certain types of messages to different staff members, new inquires to sales or owner, and patient care issues to nurse on call or on-call administrator.
Most importantly, clients are always taken care of even if a caregiver unexpectedly calls out for an appointment. This is because the answering service makes sure you receive the message in a timely manner so that you can send a backup/replacement for the appointment as soon as possible. There is no doubt that everyone wins when an excellent telephone answering service is in use.
