Do you know the SEO ranking factors that will drive your HVAC business this year? While you may not be aware of the specific factors, you probably know that Search Engine Optimization or SEO is a marketing discipline that focuses on significantly increasing the amount of visitors to your website from search engines.
By using a complex mathematical formula known as an algorithm, Google ranks websites based on their quality, trustworthiness, and authority. If your website is not listed as one of the top three results when you Google “AC repair near me,” you need to know more about how SEO marketing works.

First Ranking Factor: Quality

Many companies are unaware that the quality of their website is one of the most important factors Google’s algorithm uses to determine SEO ranking. That’s why it’s extremely important for your HVAC website to always offer valuable, unique, and interesting content to searchers. A great way to ensure that your website stands out is to create a compelling video. Many top-rated HVAC companies use video to demonstrate the benefits of the cooling, heating, and air systems they sell as well as provide important information about maintaining the units.

Second Ranking Factor: Trust

Due to the fact that Google wants to show the best website to its searchers, you need to prove that your HVAC website is trustworthy. Based on much evidence, Google penalizes websites who have multiple poor reviews. So to gain Google’s trust, you need to make sure that you maintain many happy customers. When customers are satisfied with your service, encourage them to write a review online.

As a reputable HVAC business, you can also gain Google’s trust by
getting authoritative websites to link to you. Such highly credible and trustworthy websites can include partners and vendors.

Third Ranking Factor: Authority

When it comes to ranking high on Google, authority matters more than you think. The bottom line is that Google wants to show sites that are extremely popular, so you’ll need to convince this search engine that your HVAC business is the best in the area.

If you want to prove that your HVAC business is authoritative, you should build a large social network and fan base. After customers purchase a unit or receive a repair job, why not offer them a discount off their next service if they like, share, and follow your social media pages? Don’t forget to also run many fun contests to create a bigger online following!

A Great Telephone Answering Service Is Also Important!

As you are optimizing your website to rank on Google, you should also be thinking of ways to increase your customer retention. One of the best ways to maintain happy customers is to use a telephone answering service. Central Telephone Answering Service is dedicated to improving your customer service by communicating with clients both during and after hours.

Centratel is an elite national telephone answering service located in Bend, Oregon. Centratel’s HVAC Answering Service assists hundreds of heating, ventilation and air conditioning businesses during and after-hours, throughout the United States and is, by a variety of statistics, the highest quality answering service available among the approximately 1,500 services nationwide.

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